Old Navy Donates Over $30 Million of Clothing to American Families in Need
Old Navy has been clothing American families since 1994 and recognises that the need to serve families has never been greater. The COVID-19 crisis has left many Americans struggling to provide basic necessities for their families. In response, the clothing brand is donating over US$30m/£24.4m of clothing to American families in need.
Old Navy is working with a number of partners to distribute the goods to vulnerable families including nonprofit organisations Good360 and Baby2Baby as well as transportation partner Penske Logistics.
To announce the donation, Old Navy has released a video depicting a unique portrait of the American family by Richmond, Virginia, artist Noah Scalin. Known for creating large-scale art installations out of everyday items, Scalin constructs a portrait of a mother and her two daughters, formed entirely out of Old Navy clothing. The portrait is revealed as a timelapse video, taking the viewer through the journey of apparel transforming into art.
In addition to the clothing donation, the brand is also donating 50,000 non-medical-grade reusable masks to longtime partner Boys & Girls Clubs of America. Many of their clubhouses have remained open and operational throughout the crisis as a safe place for kids and families in underserved communities.
Old Navy has been assisting in COVID-19 response efforts under parent company Gap Inc. which has leveraged its expansive supply chain to connect hospital networks with millions of critical PPE (personal protective equipment) for frontline healthcare workers.
Separately, the Gap Foundation previously announced a US$1m/£816k donation to local, state, national and international non-profit organisations to support underserved families during the coronavirus crisis.