OGX Beauty celebrates real women
For years, OGX has been focused on encouraging women to knock out the negativity and celebrate their hair and individuality. This year, OGX is launching its first large scale international brand campaign titled Rock What You Got to positively inspire and empower women.
OGX Beauty, a leader in the hair care industry with its award-winning shampoos, conditioners and hair stylers, is designed for consumers who want to make better choices about the products they use and the lifestyle they live. Consumers are encouraged to embrace beauty, pure and simple. Unattainable looks aren’t inspiring to the brand, originality is. That is why OGX loves being different, from its exotic ingredients to the shape of its bottles to their quest for sustainability, OGX approaches beauty in its own way. The brand’s ads are not filled with celebrity spokesmodels. In fact, OGX celebrates real women. The goal isn’t to make hair look perfect. Rather, OGX wants women to rock what they got, whether it is to make their hair look fuller, smoother, straighter, curlier, or bouncier. Rock What You Got is a campaign that aims to give consumers a voice to sing the praises of their hair with OGX Beauty to help turn up the volume.
With the support of top media and influencer partners, OGX Beauty kicks off Rock What You Got programmes this month teaming up with hair guru, Castillo Bataille for Coachella Hair Lounge on 15th April 2017 at The Zoe Report’s famed ZOEasis helping festival goers get styled and ready for music events. OGX is also launching #HairTruths, a new consumer program to motivate women to honour and celebrate their roots and beauty. Country music star Maren Morris will kick off this campaign on 2nd May 2017 in a series of inspirational videos, revealing her path to self-acceptance and major #HairTruth moments.
OGX knows women and men love experimenting with a wide range of hair care products, and with OGX, consumers can select any regimen based on their preferred scent, style, or even mood of the day. OGX’s Rock What You Got campaign will release hair videos and hair tutorials on digital and social platforms to encourage everyone to join the party. The Rock What You Got campaign will run throughout the year with additional events, activities and promotions to focus on engaging, exciting and educating OGX Beauty fans across the globe.