Ocean Spray Tells Mighty Cranberry Tales

Developed by Energy BBDO, Ocean Spray has launched a creative campaign featuring television, social media, and digital spots.

Ocean Spray has launched an advertising campaign to highlight its roots as a farmer-owned cooperative and mission of connecting farms to families. With the narrative surrounding its nutrient-rich cranberries, the exercise is called Act Tiny, Be Mighty—and celebrates a heritage going back generations.

Rolled out this month, the push features tiny tales based on the real lives of its farmers to recognise their good work and the joint effort of building a sustainable legacy of passion and innovation. The collection of stories writes the next chapter of the marque’s ninety-year history by showcasing its past.

Energy BBDO, new Ocean Spray agency of record, delved into the brand via the cranberry farms of Washington state to capture the intricacies of the work and the dedication of the people behind it. The campaign comprises television placements and executions across social media and digital channels.

“The campaign builds on our commitment to connect our farms to families. The story of our passionate family farms makes it evident that while we have a strong brand, 700 families are at the helm of this company,” said Clark Reinhard, Vice President, Global Innovation & Commercialisation at Ocean Spray.