Nikon’s Newest Campaign “Love Letters from the N Line” Celebrates the Things We Love About New York City Through Amazing Images
Today, Nikon unveiled its new “Love Letters” campaign which features open letters to the residents of New York City, highlighting some of the reasons why we love New York and inspiring people to share their love for the city that never sleeps.
Evoking the traditional concept of the love letter but on a grander scale, the campaign will feature a variety of stunning images and curated love notes that highlight the city’s diversity, showcase its exhilarating energy and celebrate the sights and sounds that are distinctly New York City. The campaign creative includes vibrant images, taken with Nikon cameras, that truly capture the city and those that call it home in incredible image quality, vivid colours and stunning detail that Nikon cameras and NIKKOR lenses are known for.
Nikon’s “Love Letters” will also encourage New Yorkers to share their own beautiful images and affection for their city through social media, using #NikonLoveNY. Participants’ images will be highlighted and on display through the campaign’s dedicated website.
“Whether it’s a secret spot for the best slice, the way the dusk light hits an iconic landmark or a favourite park bench with the perfect view, the things we love most about our cities deserve to be captured with a quality that reflects the pride and personal connection we have to these places,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “Through these Love Letters we hope to encourage consumers to pick up a camera and share the love they have for their city through stunning imagery. We are excited to kick off the campaign in New York, and see New Yorkers’ perspectives of all of the extraordinary things that make the city they love so special.”
Launching this Spring, the campaign will feature Nikon’s love letters at some of the most notable places along the N Line through billboards, posters and other out of home displays. Images layered with short love letters will be revealed in key locations in and around the transit line throughout the city, including Times Square, Atlantic Avenue in Brooklyn and Astoria, Queens, offering commuters visually dynamic messages.
Consumers and campaign participants will also have an opportunity to see the campaign come to life across digital media and mobile platforms. As New York is waking up from the cold, dark winter months, it is a perfect time to get out and capture the vibrant nature of the city. Over the next two months, Nikon will encourage New Yorkers to capture what they love most about the Big Apple and share their personal love letters with the world.
Travelling through three boroughs, New York City’s beloved “N Line” is an ideal canvas to showcase what makes New York City so exceptional. The line carries more than nine million passengers each month and runs through a diverse and rich cultural and architectural landscape stretching over a 45-station path and running through four of the 10 busiest subway stations in New York City, including stops at Times Square, Union Square, Atlantic Avenue and Coney Island. Already clad in Nikon’s recognisable yellow and black, the N Line will serve as a conduit for Nikon’s “Love Letters” campaign, which provides a picture of New York that’s not often told, featuring some of the intimate details that make living in New York so personal and special.
This campaign builds upon the company’s “Show Your Love Some Love” campaign, launched in March 2016, which empowered passionate people to create better memories with images that do their “loves” justice. The “Love Letters” campaign was created and executed by Nikon’s agency partners, Cramer-Krasselt and MWWPR.
To see all of Nikon’s Love Letters and notes from other New Yorkers, please be sure to visit www.NikonLoveNY.com throughout the campaign.