EQUALITY represents Nike’s belief that sports brings people together like nothing else
Nike has a long history of speaking up for causes that reflect its values. That continues today with EQUALITY, Nike’s ongoing campaign to encourage people to take the fairness and respect they see in sport and translate them off the field.
The EQUALITY initiative is centred on using the power of sport to inspire people to take action in their communities, with Nike leading by example with its partnerships with world-class organisations dedicated to advancing this work.
Supporting these values, EQUALITY delivers on the brand’s ongoing partnership with MENTOR (a U.S. organisation ensuring quality youth mentoring relationships and connecting volunteers to opportunities in their communities) and PeacePlayers International (a global organisation focused on bridging divides in communities by developing youth leaders, building relationships and changing perceptions) to drive change within communities.
In 2017, the initiative’s inaugural year, Nike also donated $5 million/£3.62 million to numerous organisations that advance equality in communities across the U.S., including MENTOR, PeacePlayers and the Ever Higher Fund.
Nike will continue to encourage people to work for equality by becoming a mentor in their local communities through MENTOR.
PeacePlayers, itself, has positively impacted more than 75,000 kids worldwide through a partnership with 260 local community programmes, schools and nonprofits.
Nike was a four-time global winner of the World Branding Awards, in the Sports-Retail category.