Film Campaign Coincides with 20 Year Partnership between Nike and FC Barcelona
Nike recently released its campaign film, The Ball Makes Us More, celebrating the special relationship between FC Barcelona—the beating heart of the city and the brand‘s partner since 1998—and its supporters.
The legendary culture surrounding the club strikes a chord around the world. Brasilian Philippe Coutinho, who joined Barca in January, has “admired the club and the way the team plays for a long time.” Dutch forward Lieke Martens, member of FC Barcelona Femení and the reigning FIFA women’s player of the year, noted that “the passion for the club within the city is something you are immediately aware of.”
That resounding passion is also a driving inspiration for long-term members of the team.
“As players, we are conscious of our responsibility to the fans and the city; we do all that we can to bring success to the club, win big titles and make them happy,” says midfielder Andrés Iniesta, who last year signed a contract for life at the club.
Along with Iniesta, Coutinho and Martens, The Ball Makes Us More features some of the biggest names in FC Barcelona history, including current players Gerard Piqué, Sergio Busquets, Sergi Roberto, Ousmane Dembélé, Samuel Umtiti, Denis Suárez and Paulinho and Alexia Putellas as well as legends Carles Puyol, Ronaldinho, Pep Guardiola and the late, great Johan Cruyff.
Countless Catalans also helped to make the film; some appear on camera whilst others worked behind the lens, and another subset represents Barcelona’s historic contributions to art and architecture.
The film was directed by cinematographer, Wally Pfister, who won an Oscar for his work on Inception.
The accompanying music is an original score performed for the film by traditional Catalan percussionists, Kaboom, and features Barcelona native and Latino Grammy nominee, Rosalía.
Other recognisable Catalans to make an appearance include popular skateboarder Pedro Attenborough and renowned BMX rider Malcom de Blas.
The grid visual style used to bring the film to life was inspired by the layout of the city, a system that was designed and built in the mid-19th century by urban planner Ildefons Cerdà and remains unique to Barcelona.
The campaign coincides with the brand and FC Barcelona celebrating 20 years of success together. The relationship began in 1998 and has proven one of world sport’s most formidable collaborations.
Nike was a four-time global winner of the World Branding Awards, in the Sports-Retail category. It also recently launched EQUALITY, an ongoing campaign encouraging people to take the fairness and respect they see in sport and translate them off the field.