Neiman Marcus has launched The Art of Travel, a campaign around a dedicated collection of travel-themed exclusives and its spring book.
Neiman Marcus has debuted The Art of Travel, a campaign which welcomes a season of discovery with travel-themed exclusives and a complementary issue of its spring book with the same name. From handbags to apparel to beauty, more than 500 products have been curated across all merchant divisions into a dedicated collection.
Partnerships were inked with Tourism Ireland, Tourism Authority of Thailand, Audley Travel, and MSC Cruises for the push. Said alliances created opportunities for the marque to travel across the globe and capture original content through Agata Pospieszynska, Billy Kidd, Jeff Stephens, Phil Poynter, Greg Lotus, and John Balsom, all notable photographers.
“We are engaging shoppers at every touch point—in stores and online. The Art of Travel is an immersive experience offering insider travel tips from notable fashion designers, in-store events from brand partners, and a collection of exclusives,” said Theresa Palermo, SVP, Brand Marketing & Public Relations at Neiman Marcus.
While featured in the Neiman Marcus spring book, the exercise begins running online today and in forty-three stores across the United States. In-store activations have been planned for key retail locations to include Hudson Yards in New York City, Beverly Hills in California, and NorthPark Center in Dallas.
Standout items from the Neiman Marcus line include the Sophia Webster Dina Transparent Crystal-Caged Sandals, Prada Vela Travel Duffel Bag, Brunello Cucinelli Men’s Colorblock Zip-Front Coat, and Knesko Skin Rose Quartz Antioxidant Travel Set, to name a few. The Art of Travel pieces will be available online as well as in stores from March to May.
Neiman Marcus stores will also be transformed into travel hubs. At the retail level, creative window displays and interior presentations with vitrines and visual towers have been introduced to add appeal and draw shoppers.