The Hong Kong Tourism Board and Nat Geo have tied up for the tenth annual installation of the Great Outdoors national tourism campaign.
The Hong Kong Tourism Board has partnered with Nat Geo to promote the destination’s tenth annual Great Outdoors campaign, which features thirteen of the city’s most stunning landscapes. The push introduces visitors to some of its most picturesque nature trails.
Through the contrasting lenses of Nat Geo photographers and trail experts, the alliance backs the campaign’s One Place, Two Perspectives theme. Delivering a visual dichotomy, the imagery features verdant mountains, rustic villages, natural flora and fauna, beautiful landscapes, and spectacular seascapes.
French photographer, Matthieu Paley, whose Nat Geo assignments have taken him to far-flung corners of the globe, has lived in Hong Kong for nine years. For the project, he shot the majestic volcanic rock columns of Hong Kong’s famed Global Geopark on land and across its mesmerising aqua waters.
Local and renowned equal, Tugo Cheng, whose background in architecture lends his work a unique aesthetic, offers an inside scoop on the natural landscape’s beauty. He captures the indigenous culture of the historic Sam A Village as well as the exotic wild- and plant life over at Plover Cove Country Park.
Trail runner, Wyan Chow Pui-yan, leads the Nat Geo team into Tai Mo Shan Country Park and the city’s tallest mountain at more than 2,000 feet above sea level. Chow—and her godmother who runs a kiosk there—talk about hiking and trail-running at Tai Mo Shan.
“In a fresh attempt to showcase Hong Kong’s beauty through stunning photography and inspiring stories by some of the world’s top photographers, we encourage travellers to discover another side of cosmopolitan Hong Kong during hiking season from November to March,” said Anthony Lau, Executive Director of the Hong Kong Tourism Board.