Monogram Announces Campaign to Elevate Everything

Monogram Aims to Exceed Expectations in Every Product Detail

For those who hold even their home appliances to the highest standards, Monogram announced a new campaign to Elevate Everything in the kitchen and beyond. With a portfolio of ultra-premium appliances, this bold, yet refined, brand aims to exceed expectations in every product detail, because the brand doesn’t cut corners—it polishes them to seamless perfection.

Including topline ranges, refrigerators, ovens, dishwashers and more, the brand’s offerings are defined by purposeful design and exceptional craftsmanship, and are complemented by one-of-a-kind creations to amplify owners’ culinary ambitions.

And now, by partnering with some of the world’s most talented artisans, the brand is creating a stunning selection of innovations that are truly unique to their category.

In the kitchen with Zac Posen

As part of a new collaboration with the brand, global fashion designer and cookbook author Zac Posen will design a Column refrigerator panel. This high-fashion accent piece created by Posen adds an element of intrigue to premium décor and serves as inspiration for how Column appliances can be uniquely personalised. This is the first of other exclusive projects planned with Posen this year.

Posen is a renowned fashion icon on the red carpet, worn by leading women, including Michelle Obama, Gwyneth Paltrow, Uma Thurman and Rhianna. Others know him as a judge on Lifetime’s mainstay “Project Runway.” Globally, Posen’s collections represent the most refined qualities of glamour, and now his signature style will be reflected in the kitchen.

“Zac Posen’s passion and pride for his brand make him the perfect ambassador for Monogram. It’s a bonus to partner with a designer who equally enjoys spending time in the kitchen as his latest cookbook, Cooking with Zac, attests.” said Ed Mammorella, Monogram Marketing Manager.

Setting a higher standard

Industry-leading innovation is already a hallmark of the Monogram brand, evidenced by the introduction of the Monogram Pizza Oven—the only ventless electric indoor pizza oven that can achieve restaurant-quality results. Each hand-finished gourmet pie-maker is built by a team of just four craftsmen and is now available in two distinct styles—one that makes a statement by standing out from the wall or cabinetry and another that is more understated, sitting flush against its backdrop.

To demonstrate the fine craftsmanship of the oven itself, the brand will showcase handcrafted pizza peels created in partnership with William Campbell of Anvil Goods in Grand Rapids, Michigan. Campbell, a master carpenter and fifth generation metal worker, hand sculpted walnut and brass pieces with the same obsessive attention to detail that Monogram employs in every product it creates. Check out a behind-the-scenes video on the craftsmanship of both.

The brand is also partnering with Borough Furnace, a metal casting workshop in Owego, New York, to bring owners even more elevated options in cooking accessories. Borough Furnace skillets, pans and hearth tools are made by hand in small batches using a traditional process and are a perfect match for the exceptional quality of the brand’s appliances.