Mary Kay’s “Beauty That Counts” campaign


Global Initiative To Transform Lives Around The World

In an effort to create change through cosmetics, the brand’s latest cause related programme Beauty That Counts urges customers worldwide to make a difference in the lives of women and children by purchasing the new limited edition Mary Kay Beauty That Counts Baked Cheek Powder.

In the U.S., from 16 May 2017 through 15 August 2017, Mary Kay Inc. will donate US$1/£0.77 from each sale of the limited edition Baked Cheek Powder in two new shades, “Kind Heart” and “Giving Heart.” The philanthropic campaign benefits The Mary Kay Foundation‘s annual Shelter Grant programme which provides USD$3/£2.32 million in funding each year in support of women’s shelters and survivors of domestic abuse. Mary Kay has a deep commitment to ending abuse and alongside The Mary Kay Foundation, has given more than US$53/£40.91 million to domestic violence prevention and awareness programmes throughout the past 15 years.

“Preventing and ending domestic violence is at the heart of Mary Kay Inc. and we would be unable to continue our work against abuse without programmes such as Beauty That Counts,” said Anne Crews, Vice President of Public Affairs for Mary Kay Inc. and a board member of The Mary Kay Foundation. “As one in four women in the United States will experience domestic violence in her lifetime, initiatives like Beauty that Counts allow us to stand beside these women in our communities and show them that they are not alone. We hear them, we see them and we will not rest until each one feels safe in her own home.”

Since the Beauty That Counts programme began in 2008, Mary Kay has donated more than US$11/£8.49 million to charitable organisations worldwide. In nearly 40 markets, each Mary Kay market participating chooses a local nonprofit organisation to support that helps women and children in need.

“As a company created by a woman, for women, it’s no secret that Mary Kay is dedicated to enriching the lives of women around the world. The annual Beauty That Counts campaign is just one of the many ways members of the Mary Kay Independent Sales Force are using their businesses to create positive change,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc.