Marciano has rolled out its spring advertising campaign which features new entry, Nadine Mirada, and models, Erin Cummins and Zac Taylor.
Marciano has debuted its spring advertising push featuring Nadine Mirada, Erin Cummins, and Zac Taylor in a series of images aimed at taking viewers on a journey at sea. Against the clear blue waters of the Marina Del Rey, the key silhouettes of the season pop with the vibrant colours of the line.
For women, floor-length maxis and above-the-knee party dresses dominate with hyper-saturated floral motifs in coral tones mixed with light to dark blues. Sequined and animal print mini dresses add a touch of luxe, while wide-leg pant sets in crisp white provide wearers with a dose of Marciano sophistication.
For men, refined blazers and dress trousers deliver a splash of zest with clean button-down shirts to elevate each look. Led by art director, Paul Marciano, and shot through the lens of Derek Kettela, the vivid photography captures the bold essence of the collection on display.
The campaign will introduce spreads across upcoming issues of select international fashion and lifestyle magazines and targeted placements at retail stores. Digital executions are also part of the exercise. Mirada joins the fashion label as the newest ambassador of the brand.
“I am proud to introduce our newest model. After initially being rejected by the industry for her extreme curves, she has led the movement that embraces real women’s bodies. Nadine is proof that self-acceptance leads to big rewards, and this campaign represents just that,” said Marciano.