The 24 Hours Lasting Athleisure Makeup Lines
Esteemed makeup artistry brand Make Up For Ever and R&B sensation Kehlani teamed up for a global artistic collaboration to reveal the launch of two new, high performance, long wear, waterproof colour collections for the eyes, the Aqua XL colour paint cream eyeshadows and Aqua XL Ink Liner liquid eyeliners. Both will be available worldwide on May 2017.
The artistic collaboration includes the launch of two collections within Make Up For Evers Aqua XL franchise, provides Kehlani with makeup artists and makeup for all her artistic endeavours, including tour dates and shoots. Kehlani stars in the 2017 Aqua XL campaign visual and videos, produced in partnership with Make Up For Ever.
“Make Up For Ever makes me feel powerful on stage because I feel like I look good like I look like myself, so I can be confident and have fun. I also know Make Up For Ever makeup is not going to melt or come off while I am performing, so I don’t have to think about what is happening with my makeup,” said Kehlani. “I feel very honoured to be part of the close knit Make Up For Ever community. This is my first artistic collaboration with any brand and I am so happy to be in this amazing group of people who inspire me daily with their passion for makeup and for this awesome brand.”
Inspired by performers and backstage makeup artists needs since its 1984 beginnings, Make Up For Ever develops products to meet harsh environmental demands of discerning makeup users and Aqua XL is no exception. The Aqua XL franchise known for its extra long wear, extra pigmented colours and extra easy glide, is tested on stage and in extreme conditions to ensure that colour stays on until you take it off. The new Aqua XL colour Paint, a versatile colour cream eye shadow and Aqua XL Ink Liner a rich liquid eyeliner are available in several vibrant and neutral shades with maximum colour intensity and twenty four hours wearing power.
“We consistently support the creativity and artistic spirit of charismatic talents with bold personalities,” said Nicolas Cordier, CEO, Make Up For Ever. “Kehlani embodies the beautiful fearlessness of her generation. She is the perfect performer to represent the new Aqua XL product collections with high performance formulas that never quit.”
An accomplished dancer with boundless energy and irresistible talent, Kehlani epitomises the spirit of the vibrant unstoppable Aqua XL franchise.