Financial and Business Tools Provided by Lipton to 80,000 Kenyan Women
Lipton and WE, a family of organisations making doing good, doable, are working together to empower 80,000 women in tea farming communities across Kenya by providing them access to financial and business skills training.
Programme participants will learn financial fundamentals from budgeting and cost-pricing to creating business plans and applying for loans in addition to financial literacy including communication, bookkeeping and loan distribution; leadership fundamentals like conducting corporate elections, drafting policies and establishing group constitutions; entrepreneurship tools from marketing to pricing; and health management, including stress and substance abuse education.
Powered by WE’s ‘Track Your Impact’ promise, tea drinkers can help support the programme by purchasing their favourite Lipton product with a Track Your Impact sticker.
Each sticker has a code that consumers can enter on we.org/Lipton to see exactly where and how every purchase has made an impact on women tea farming communities.
The brand’s Track Your Impact products are available now at grocery retailers across the US whilst supplies last.
“We are pleased to have the opportunity to support the women tea farmers in Kenya, and are keen to let people know that their purchase makes a difference in these women’s lives.
“Our goal is to help them build a cycle of learning, sharing and empowerment within their communities that will help future generations of Kenyan families,” said George Hamilton, Tea Director at Unilever.
The brand and WE recently visited Kenya to speak with the tea farmers and see how the programme was making a difference in their lives (see video above).
“The impact of the partnership between the brand and WE is monumental. It will empower tens of thousands of women in tea farming communities, providing them with the opportunity and knowledge to access financial tools and support their families and communities,” said Roxanne Joyal, CEO of ME to WE, the social enterprise to WE.
Lipton is part of the Unilever family.
