‘Baby, I Got Your Laundry’ gives viewers a reason to dance – and a chance to be featured on LG’s Times Square billboard
LG Electronics USA is making laundry everyone’s favourite household chore with a new advertising campaign celebrating the revolutionary brand’s WashTower – the smart, single-unit solution that makes laundry day easier than ever.
With national television advertising running now through mid-December, the spot follows three distinct personas as they show off their redesigned spaces and style whilst they dance through laundry day with the help of LG WashTower.
Each character’s laundry routines are brought to life with a remix of the nostalgic ’90s Hip-Hop classic, “Got Your Money” – now “Baby I Got Your Laundry” – as they showcase how LG WashTower makes washing clothes easy and fun.
With the ability to tackle ultra-large loads whilst taking up half the floor space along with convenient controls and built-in intelligence for customised cleaning, LG WashTower reinvents laundry day and laundry rooms everywhere – giving people a reason to dance in celebration.
Celebrities like Terrence J, Anthony Anderson, Alfonso Ribeiro, Molly Sims, and Christian Siriano, along with TikTok sensations Sheri Easterling and more are also joining the fun by showing their fans on social media how they dance their way through laundry day.
With the extra time and space WashTower affords, the convenience of a sleek Center Control panel perfectly positioned at the right height, and advanced performance, everyone can confidently tackle laundry day knowing LG has their needs covered.
“With our new marketing campaign, we want to show people how to make the laundry day fun and easier with the right laundry solution. With LG WashTower, households can redefine both their space and their routine to make laundry less of a chore,” noted Peggy Ang, head of marketing at LG Electronics USA.
To join the fun, viewers can create their own rendition of the ad with their faces swapped onto one of the characters, making it a perfect clip to share with friends. Viewers can visit LGGotYourLaundry.com, choose their favourite laundry room scene and create a custom video.
Those who share their video on social media with the tags #BabyIGotYourLaundry, #LGSweepstakes and @lgusa will be entered for a chance to have their personalised clip featured on LG’s giant billboard in New York City’s Times Square and take home their very own LG WashTower.