Ooredoo powers Messi’s digital exploration as he transforms into a Hollywood superhero, Bollywood star and more in the new ad
Ooredoo and Leo Messi have teamed up once again in a lively new campaign which shows how much fun can be had off the pitch when you dive into a digital world. In a series of immersive videos, viewers are shown a playful side to Leo Messi and local social media influencers as they share a series of unexpected moments.
The integrated “Enjoy the Internet” campaign features Ooredoo’s global brand ambassador and one of the world’s top football stars, Leo Messi, alongside social media influencers from key markets across the brand’s global footprint. In a series of unexpected and highly shareable moments they bring alive a few of the many ways in which people have fun, socialise, shop and express themselves online.
Made up of localised TVCs, digital content and out-of-home placements the campaign is set to run across the brand’s markets in the Middle East, North Africa and Southeast Asia. It will run on international TV and digital channels and will be live from June until August.
Sharing his excitement for the new campaign H.E. Sheikh Saud bin Nasser Al Thani, Group Chief Executive Officer of Ooredoo said: “I am delighted that the brand family has come together with Messi to create this unique campaign, representative of each of our markets and showing just a few of the ways that our world-class networks help people to experience the digital world and have fun online.
“In this playful and lively campaign Messi and the featured influencers have helped bring alive the power of our network and the variety of share-worthy, digital content available. We are very proud to continue our great work with Messi and thank him for his on-going support for our initiatives.”
For his part, Lionel Messi, one of the world’s greatest football stars and Ooredoo Global Brand Ambassador, said: “This was a great campaign to work on with the brand, showing how much fun can be had off the pitch in the digital world. It brings a world of fun to your fingertips; together I hope that we help more people to connect, encourage people to have more fun online and share their experiences more widely.”
In the campaign Messi and social media influencers from key markets become the internet content that they are enjoying on the brand’s network. This unique content is tailored in individual TVCs to include local references for each of its markets to ensure maximum relevance for the audience in those specific markets.
Representing the MENA and Southeast Asian countries in which the brand operates, social media celebrities include Madjid Bougherra from Algeria, Ahmed Khalil Al Khaldi from Qatar, Mohammed Al-Araimi from Oman, Bader Almotawaa Mutawa from Kuwait, Ahmed Athif from Maldives and Zenn Kyi from Myanmar.
The campaign reinforces Ooredoo’s brand promise to enrich people’s digital lives and highlights the key role that it plays in enabling people to better enjoy the Internet through its world-class networks and incredible, share-worthy content.
Messi has been global brand ambassador for the brand since 2013, supporting the company’s vision of enriching people’s lives around the world. Messi is the star forward for FC Barcelona and Argentina’s National Team. He is widely recognised as the world’s greatest football player. He holds five FIFA Ballons D’or and is the only player in football history to have won four of these consecutively.
The brand launched its first-ever global campaign with Messi, Simply Do Wonders, during the 2014 World Cup, which showcased the skills and aspirations of young people around the world. In a follow up to this award-winning campaign, a second campaign, Together We Do Wonders, was launched in 2016 highlighting the possibilities that technology can bring about.
As the company’s global brand ambassador Messi has also hosted special football training sessions for young people in Doha, and made dreams come true by meeting inspiring youth from countries across Ooredoo’s global footprint.