Kiddie Academy has developed a national marketing campaign which entails ad spots for television, radio, print, digital, and social media.
Educational child care programmes provider, Kiddie Academy, has released Learn On, a campaign targeting its American audience. Based on the notion that learning goes beyond the classroom, it shows how the curiosity of the young carries into all aspects of their day.
Developed with creative shop, Planit, it features two primary 15- and 30-second television spots, with further engagement via radio, print, digital, and social media. The first ad, Rock Hound, shows how a little girl takes her geology lesson from the academy to her backyard.
The film ends with her displaying an impressive rock and gemstone collection. The second, My Letter, depicts how a boy first discovers the letter C, and begins to see it everywhere. From the curve in a trainset to a piece of cereal, he comes to create the alphabet himself.
In addition to the above initiatives, Kiddie Academy will launch a complementary exercise aimed at prospective franchisees. Dubbed Build On, it is scheduled to run across select trade publications, national radio, and online. More information is available on the website.
“Learn On underscores our belief that opportunities to expand young minds present every day and everywhere. We aim to show the potential for learning that exists in each minute, in the classroom, community, and at home,” said Greg Helwig, President, Kiddie Academy.