Just Eat, a global marketplace for online food delivery is proud to introduce the next chapter of its global brand platform, “Did Somebody Say Just Eat” – only this time, Entertainment Icon Snoop Dogg’s taken over.
Created by McCann London with Social strategy and creative managed by BYTE London, the global campaign continues to deliver joy whilst reminding the public that Just Eat isn’t just for the traditional weekend takeaway treat, but for all food delivery occasions.
“We know our original ‘Did Somebody Say Just Eat’ jingle is a bit of an opinion-divider and it led to many a conversation, or sing-a-long, as people enjoyed their favourite takeaway. As much as we love it, what better way to step things up a notch than to get the help of a global legend? Snoop answered our call and created a version of the song that got us all smiling,” said, Susan O’Brien, Chief Marketing Officer at Just Eat.
“Snoop’s remix allows us to connect with a younger consumer demographic, whilst also providing a bit of fun for our existing customers and fans of the original track. We love that he’s taken something synonymous with the Just Eat brand and made it personal to him. At a time when we could all do with a little joy in our lives, we hope the refresh will get people bopping in their living rooms and rapping along with Snoop.”
Directed by Francois Rousselet through Riff Raff Films, and shot on location and in Snoop Dogg’s Compound in LA, the TV advert sees Snoop Dogg deciding he’s had enough of hearing everyone’s favourite love-to-hate jingle; if it’s going to be on TV, it’s got to be his version. The jingle is instantly ‘Snoopified’ into a super-slick hip hop beat as the artist, and his entourage, rap about his favourite food ordering moments from Just Eat.
“Just Eat has been an incredible partner over the last few months, showing themselves to fully understand the role they play in people’s lives. Both in terms of reaching out to protect their partners, and endeavouring to continue to deliver joy to peoples’ homes,” said, Rob Doubal and Laurence Thomson, Chief Creative Officers at McCann London.
“We’re proud to have helped deliver a great global campaign, adapted for markets all around the world in every media channel at times like these. Thank you to Francois and the team at riff-raff, and Snoop himself, whose work will, I’m sure, bring some much-needed joy to homes around the world at a much-needed time.”
The new global campaign will launch in seven markets and run from May, for a year in every territory, across TV, OOH, DOOH, Social and Radio. The TV advert will air in the UK on 8 May, during C4 Gogglebox and Ireland on 8 May. Australia, France and Denmark plan to launch in June followed by Spain and Italy in September.
The video assets were produced by Riff Raff Films. BYTE London led social media activation, whilst UM led on media.