John Frieda Taps Camila Mendes in Empowering Hair Campaign

John Frieda Taps Camila Mendes in Empowering Hair Campaign

Riverdale Actress Joins John Frieda Hair Care in Building Community of Empowered Women Who Have Something to Say

Camila Mendes, leading actress and style star, is the newest influencer to join John Frieda Hair Care in their mission to encourage women to express themselves through their hair.

The Your Hair Talks, Make a Statement campaign is building a community of empowered and self-assured women who all have something to say—starting with their hair.

As part of the campaign, Camila will team up with the brand to create unique content that speaks to her personal hair story, and how it has played a role in her life.

The actress will also join the conversation by hosting events and social activations throughout the year in partnership with the brand.

“My hair has always been a definitive part of my personal style, so I love being part of a campaign that celebrates hair as a form of expression.

“I am excited to join Your Hair Talks, Make A Statement with so many other bold, inspired women,” said Camila.

As a young girl, the actress idolised her ever-supportive mother, always trying to emulate her hair. Hair was a constant topic of conversation amongst the women in Camila’s family and as she moved around as a child and teen, she regularly took tips from the women in her life.

Camila first discovered John Frieda Frizz Ease whilst flipping through a fashion magazine and the product quickly became an essential part of her hair arsenal, no matter what style she was trying to achieve.

“Camila is confident and outspoken, which ties in perfectly to Your Hair Talks, Make a Statement.

“Her bold style and self-proclaimed lifelong passion for hair makes her an amazing addition to our campaign. We’re very excited to have her share her journey and unique hair story,” said Heather Warnke, Director of Marketing, Kao USA Inc.

Born in Virginia to parents of Brazilian descent, Camila was predominantly raised in Miami before moving to New York to attend the New York University Tisch School of the Arts.

Not long after her graduation in 2016, she was cast as a lead in a popular high school television drama series, quickly solidifying her as a beloved up-and-coming actress.

Her role on the show along with her real-life bubbly personality has made her a fan-favourite—and with 7 million followers on Instagram, she has cemented herself as a style star to be watched.

Over three decades ago, the John Frieda brand started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering transformational products that target specific style problems, for salon-calibre results you can see and feel.

The brand was acquired by Kao Corporation, a leading manufacturer of premium beauty care brands that are recognised around the world for their innovation and quality, in 2002.