The GUESS campaign draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood
This Spring 2018, GUESS will introduce actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez as the face of the GUESS Jeans Spring 2018 advertising campaign.
“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager. When I look back at early brand campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for the brand’s Spring 2018 campaign,” said Jennifer Lopez.
The campaign, art directed by Paul Marciano, Co-Founder of GUESS, and shot by fashion photographer Tatiana Gerusova draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic brand campaigns with influences of Jennifer’s aesthetic and personal style.
“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist, she is iconic, and sensual. Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time ‘Femme Fatale’ of Marciano,” said Paul Marciano.
Established in 1981, the brand began as a jeans company and has since successfully grown into a global lifestyle brand. The brand designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. As of January 28, 2017, the Company directly operated 945 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 735 additional retail stores worldwide. As of 28 January, 2017, the Company and its licensees and distributors operated in 101 countries worldwide.