Jeep reveals innovative partnership with Now United to promote popular Jeep Renegade
Jeep announced itself as a global auto partner for Now United will unite its own global fan base with Now United’s 40 million-plus fans and followers around the world and comes hot on the heels of parent company FCA winning acclaim for its “Groundhog Day” Super Bowl commercial starring Bill Murray.
Following a series of branded teasers on Now United’s social media channels through the current week, the campaign launched Saturday, 7 March 2020, with the official release of the new Now United song “Come Together.” The new music video has made an immediate impact with 1.8 million views in the first 24 hours of posting.
The Now United partnership will cater to first-time auto buyers through a dedicated digital and social media campaign with 15 group members to include new music, daily and weekly YouTube shows, real-time social engagement on Instagram, TikTok and Twitter, as well as branded onstage uniforms for the band members.
Now United is the world’s first global pop team, comprised of 15 different singers and dancers from 15 different countries: India, Brazil, United Kingdom, Mexico, Philippines, Finland, South Korea, Australia, Senegal, China, Japan, Germany, Russia, Canada and the United States of America.
Created by music industry icon Simon Fuller in 2017, Now United has quickly amassed a fanatical following of 40 million fans worldwide.
“Jeep is unique in that it is truly a global automotive brand, one that is instantly recognisable across every continent,” said Olivier Francois, Chief Marketing Officer, FCA.
“Our fans and followers around the world understand that passion, authenticity and freedom drive the Jeep brand. Now United shares these same core attributes with us. As the band undertakes its summer tour with the first stop in Brazil, we look forward to a partnership with Simon Fuller that both represents and unites our fans in a way that only Jeep and Now United could make possible.”
Simon Fuller added, “I am excited to be collaborating with Olivier Francois, who is a branding genius with an extraordinary innovative mind and welcoming Jeep as a global partner of Now United. Jeep is such an iconic brand and we share their powerful spirit and sense of adventure. Jeep’s involvement in our Come Together video is the first of many pioneering things we plan to do together, which will empower new ways to collaborate and engage our fans around the world.”