Hormel Make the Natural Choice Campaign Returns with Judy Greer


Campaign by Hormel Natural Choice Showcases Natural Deli Meats Made Without Artificial Preservatives or Ingredients

The makers of Hormel Natural Choice deli meats, owned by Hormel Foods Corporation—a global branded food company—extended its Make the Natural Choice advertising campaign featuring actress Judy Greer, created to showcase its 100% natural deli meats made without artificial preservatives or ingredients.

The campaign, originally developed in 2015 with BBDO Minneapolis, aims to start a conversation and create awareness for a better deli meat.

To playfully bring this to life, the brand has re-cast actress Judy Greer, known for her roles in big screen and television hits such as “Jurassic World,” “Ant Man,” “Arrested Development,” amongst others.

“We are excited to continue this campaign and celebrate offering consumers a 100% natural deli meat option that tastes great.

“Whilst it is a light-hearted commercial, it still showcases the dedication our brand has to consumers looking for a natural deli meat with no artificial ingredients and no added preservatives,” said Amy Sand, Senior Brand Manager for Hormel Natural Choice deli meats.

“Judy is a great fit for the brand. I think consumers will find her performance truly fun and relatable.” added Noel Haan, Executive Creative Director at BBDO.

In the spot, Greer hosts a sandwich tasting party which parodies a conventional, sophisticated wine tasting. Guests are seen swirling and sniffing Hormel Natural Choice turkey, club and BLT sandwiches like fine wine aficionados, whilst other guests are simply there for the great taste.

Media planning and buying for the campaign was done by PHD Worldwide.

The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the ninth year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

In 2016, the company celebrated its 125th anniversary and announced its new vision for the future -Inspired People. Inspired Food.- focusing on its legacy of innovation.

It also recently unveiled its Be Smooth Like Skippy campaign.

Olivia Pearce
Olivia Pearce
Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.

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