Hilton has created a push starring television’s Anna Kendrick which promotes peace of mind through Honor points, perks, and price.
Hilton has chosen Anna Kendrick as the face of its newly launched marketing campaign. After speaking to thousands worldwide, the group learned that many travellers have been conditioned to expect less and approach planning with scepticism. Relying on these useful consumer insights, the push uses humour to tackle said travel frustrations.
Themed Expect Better, its main goals are flexibility, greater perks, and on-property experiences for guests. These aims come with the assurance of best price, which is made possible via the Hilton Price Match Guarantee. The offering is accessible to those who book a stay via the Hilton Honors app, main website, and all other official channels.
If a traveller finds a lower rate, the chain will match the price and discount the stay by 25 percent. With the appointment of Kendrick, the hospitality heavyweight introduces its first celebrity ambassador to the help amplify the campaign message. As spokesperson, she will star in a series of television ads, six-second videos, radio spots, and digital roll-outs.
“We’re standing up for travellers that have been conditioned to expect less from travel planning and educating them on how to take advantage of the best prices and perks available to them,” said Kellyn Smith Kenny, Chief Marketing Officer at Hilton. Expect Better is her first international marketing campaign since joining the company.
Hilton is a global winner of the 2014-2015 World Branding Awards in the Hotels category.