GUESS introduces Seductive Noir, an intriguing new fragrance for women and men which is a flanker to the number 1 selling fragrance globally for the iconic brand. The new advertising campaign photographed in Los Angeles, California features brand models, Kelsie Smeby and Charlie Matthews.
Art directed by Paul Marciano, Creative Director of the company, and shot by LA-based photographer, Josh Ryan, the campaign features a set of seductive shots, reminiscent of old Hollywood glamour.
The steamy series of black and white photographs exude confidence and sensuality, evoking sexy iconic images. Elongated poses, and dramatic shadowing, reminiscent of cinematic film noir, entice the viewer and underscore the bold mystery of the Seductive Noir fragrance.
“The Seductive collection of fragrances embodies the timeless and iconic values of the GUESS brand: sexy confidence and daring intrigue. We are incredibly excited to continue this legacy with the addition of two new scents, Seductive Noir for men and women,” said Jean Madar, CEO of InterParfums Inc.
Seductive Noir Women is made with fresh bergamot, sage and peony notes followed by a charming mix of floral notes including iris pallida, jasmine sambac and muguet. Vetiver from Haiti, white suede and vanilla create an exciting finish. To complete the duo, Seductive Noir Men brings a magnetic, sexy and modern masculine energy. The fragrance is made with black pepper, juicy pomelo and nutmeg. The middle notes are lavender, orange flower and golden apple. The scent concludes with delicious tonka beans, liquid amber and sandalwood notes.
These GUESS images can be found in top fashion and lifestyle magazines, at the brand’s website, on its social platforms, in retail stores, outdoor media, online, and on collateral materials.