Guess and spring brand ambassador, J Balvin, have joined forces over the brand’s debut of an artistic fashion collection for men and women.
Guess has launched Vibras, a 42-piece spring capsule collection designed by the award-winning Colombian artiste, J Balvin. The line debuts at outlets and online on 7 February. The artiste has more 50 million social media followers and over 11 billion YouTube views.
For women, standout pieces include oversized cut-off cropped tees; bodysuits; bandeaus; tank tops; and track pants in red, yellow, white, hot pink, and green. Colour-blocked denim shorts and vests in multiple colours also feature in the newly introduced Guess capsule.
The men’s assortment includes colour-blocked denim and track suits alongside oversized men’s tees dipped in red, yellow, and green tie-dye as well as multi-striped shirts stamped with the Vibras album artwork that pair well with the Guess collection’s kickboxing shorts.
Vibras by Guess and J Balvin also encompasses a variety of swimwear for men and women. Featuring a bright and bold colour palette, it can be accessorised with 12 eyewear designs, socks, and a colour-blocked fanny pack with a checkerboard guitar strap.
“The collection is what he represents to pop culture and music. Watching J Balvin express that through our lens with his influence on the clothing and colours was transformational and a first for our brand,” said Nicolai Marciano, Director of Brand Partnerships for Guess.