GHD have launched it’s 15th limited edition pink collection in support of breast cancer charities across the world in conjunction with tattoo artist, David Allen.
For the first time, the GHD pink collection will feature a floral design created by tattoo artist David Allen, the famous mastectomy tattoo artist. The campaign has been developed in partnership with creative agency Southpaw.
This year’s campaign features two breast cancer survivors who have had work done by David, Grace Lombardo and Molly Weingart.
This year £10 from each UK sale of the limited edition styler will go to Breast Cancer Now.
GHD’s senior vice president for global marketing, Montse Passolas, commented: “So many people know someone who has been affected by breast cancer and know how much it impacts on women’s lives.
“Among many other aspects, it also affects the perceptions of femininity, particularly around hair loss and mastectomy. With Southpaw, we created a project that draws awareness on the cause and how David Allen’s tattoos can make some women feel empowered and in control of their bodies again. We feel honoured that Grace, Molly and David have shared their stories with us and we can share them across the world.”