Fashion Nova Cares partners with Cardi B to giveaway $1million dollars/£806,215 directly to people impacted by Covid-19
Fashion Nova, an online fashion lifestyle brand, and cultural icon, Cardi B have announced Fashion Nova Cares with Cardi B, a philanthropic initiative focused on helping people in need. Beginning 8 April 2020 until 20 May 2020, Fashion Nova Cares will give away $1,000/£806.20 dollars every hour, for a total of $1,000,000/£806,215.
“People are struggling to pay rent, buy food, medicine and other essentials for themselves and their families. We all feel compassion and concern for those affected by the Coronavirus,” said Richard Saghian, Founder and CEO of Fashion Nova. “Fashion Nova Cares with Cardi B will provide people with necessary relief to help them get through this crisis. As a community-driven brand, we are inspired by the kindness and generosity of others and we wanted to do our part to help those in need.”
“Everyone has been affected by the Coronavirus pandemic,” said Cardi B. “Fashion Nova Cares and I have come up with a way to help the many families in need.”
To qualify, those in need can visit their website to share their stories and information. Fashion Nova Cares will choose 24 people each day for the duration of the programme. The brand will then distribute individual checks in the amount of $1,000.
“All of us have to play a part in supporting the communities that we serve,” added Richard Saghian. “Our Fashion Nova Cares initiative will continue beyond the current challenges of Covid-19 with additional endeavours and programmes that will further help make a positive impact in people’s lives.”