Fabletics and Demi Lovato announces COVID-19 relief efforts

Fabletics and Demi Lovato announces COVID-19 relief efforts

Fabletics, a global active-lifestyle brand co-founded by Kate Hudson, is thrilled to announce that they have joined forces again with Demi Lovato for another highly coveted collection. The exclusive collaboration was created to inspire women to channel their inner strength—which now feels more essential than ever.

“Recently, we have watched our world change and have thought long and hard about holding off on this launch,” said Demi. “After sitting down to reflect for a few days, we realised there’s no better time to inspire others with my capsule, which has always been about channelling your inner strength.”

Fabletics and Demi Lovato are pleased to announce that $5/£4.06 for every item sold from the collection will provide crucial gear to frontline workers—pledging up to $125,000/£101,375 now through 30 June to support the COVID-19 Solidarity Response Fund for the World Health Organisation, powered by the United Nations Foundation. “This is our chance to help the people in our community who need it most during this extraordinary time,” said Demi.

Every piece in the All-New Demi Lovato for Fabletics capsule is engineered to empower. The range offers a variety of silhouettes in max-compression PowerHold (Demi’s favourite, contouring, confidence-boosting fabric) including the best-selling Mila Pocket Legging and Ultra High-Waisted Shine Legging, styled with a variety of T-shirts, layering pieces, and high and low-impact bras that lift and flatter for a sexy and secure fit. The capsule boasts superior versatility, providing something for every activity type, body type, and style aesthetic.

“It’s so important for us all to feel empowered, invincible, and strong from the inside out,” said Demi. “My collection is designed to do just that—uplifting you with bold colours and amazing contouring for the biggest confidence boost. I love how these styles make you feel so supported when you put them on. Living an active lifestyle from home is all about wearing activewear, like comfortable leggings, bras, and tops you can wear from morning to night.”