Multi-Year Marketing Partnership with ExxonMobil Begins with Davis as the Hero of the New Mobil 1 Annual Protection Motor Oil Ad Campaign
ExxonMobil and NBA All-Star Anthony Davis, have entered into an exciting new partnership. Davis, one of the top players in the NBA, will play a leading role in the Mobil 1 brand marketing campaign, helping to highlight the latest products and innovations.
Hitting screens in April, the latest set of commercials will see Davis star in a series of advertising spots highlighting the benefits of Mobil 1 Annual Protection.
Davis will follow in the footsteps of basketball Hall-of-Famer Dikembe Mutombo, who memorably appeared in the spots alongside Kevin Harvick in 2017. He will participate in upcoming campaigns, promotions, endorsements and content on behalf of the Mobil 1 brand.
“We are delighted for our partnership with Anthony Davis and his ability to reach a new group of passionate basketball fans and consumer base.
“Anthony is known for his great defense, which makes him the perfect person to spotlight the outstanding engine protection of Mobil 1 Annual Protection to consumers. We are looking forward to a long and successful relationship together,” said Rebecca Pearson, North America Marketing Manager at ExxonMobil.
“It is an honour to partner with ExxonMobil to help promote Mobil 1 motor oil. I use Mobil 1 because just like I take pride in my defense on the court, the company’s engineers take pride in ensuring that their motor oil provides outstanding performance and protection for a vehicle’s engine. I hope everyone enjoys our new commercials—they will certainly raise some eyebrows,” said Davis, who has twice led the NBA in blocked shots.
The announcement of the partnership with Davis continues a journey that began in 2016 when the company was first announced as the Official Motor Oil of the NBA in both the United States and China. This relationship was heavily leveraged in the inaugural marketing campaign for Mobil 1 Annual Protection in 2017.