Express celebrates female empowerment through a collaboration with All Womxn Project founders, Clémentine Desseaux and Charli Howard.
Express has rolled out Women Together, a campaign championing female empowerment. Led by an all-female cast and crew, the launch features powerful messaging and a tee shirt collection. The main campaign ambassadors are Clémentine Desseaux and Charli Howard.
The models and activists are also the co-founders of All Womxn Project. The fashion retailer is using the push to highlight both influencers and share their stories of adversity, ambition, and collaboration. The line has twenty-one designs, all of which are available for purchase.
With a network of local groups in middle schools, universities, and communities, All Womxn Project provides global support, education, resources, and safe spaces for girls and women. Per the campaign alliance, Express has donated $50,000 to the nonprofit organisation.
“We believe that when one woman follows her ambition, all women benefit. We are bringing this brand ideal to life through the lens of Clémentine and Charli. We’re proud to outfit both women and our customers,” said Patrice Croci, Vice President of Brand Marketing, Express.