Elizabeth Mott company is dedicating US$10k to support 50 makeup artists who have been affected by COVID-19 to work virtually
Elizabeth Mott, a Korean beauty-inspired, cruelty-free cosmetics company, announced the launch of its Keep Makeup Artists Working campaign. The campaign will put 50 makeup artists back to work virtually as they share makeup tips and tricks on social media. Elizabeth Mott has dedicated US$10k/£8k in support of this initiative.
Alice Kim, who grew up loving Korean beauty products and saw an opportunity to tailor those products for an American audience, founded Elizabeth Mott in 2010. Since that time, the company has produced easy-to-use, high-performing products like It’s So Big Volumising Mascara, Thank Me Later Eye Primer, and Queen of the Fill Tinted Eyebrow Gel. Kim worked closely with makeup artists and beauty bloggers as she grew the company. As a result, Elizabeth Mott developed an online cult following.
“It’s time for us to give back to those who have helped us achieve our success,” said Kim. “Being a small, woman-owned business, I recognise that we are not able to provide the same scale of support as big cosmetic companies. However, we feel that it is important for us to do our part and be there for those valuable, long-time supporters of our brand and products. We are excited to launch our campaign in support of makeup artists who are out of work right now.”
Makeup artists can apply online now through 19 May. Applicants must be 18 years or older and must reside in the United States. Selected applicants will be contacted for the next steps.