Elizabeth Arden has announced the 2019 installation of its March On initiative, which features Reese Witherspoon in the new Pink Punch.
Elizabeth Arden has launched March On Pink, the next phase of its signature philanthropic campaign, through a $1 million pledge supporting UN Women in its efforts to advance women’s issues worldwide. To generate awareness, a limited-edition lipstick signed by Reese Witherspoon in Pink Punch has been introduced.
The new release will be sold globally with all proceeds to be channelled to the organisation. Following 2018’s classic red offering, this year’s campaign ushers in a fresh shade. Inspired by the next generation of young female leaders and enacting firm change, Pink Punch unapologetically embraces boldness and femininity.
An early supporter of women’s rights, the female empowerment legacy of the brand traces back to the suffrage movement, when Elizabeth Arden herself provided red lipsticks to the suffragettes marching down Fifth Avenue. Over 100 years later, the company continues to drive the advancement of women in line with UN Women.
“We are defined by strong leadership and determination. This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another. We are grateful for our partnership with UN Women and its dedication toward gender equality,” said Ava Huang, General Manager of Elizabeth Arden.
Available from the start of this month, the March On lipstick in Pink Punch from Elizabeth Arden can be purchased online and in department stores across the globe.