#DreamBigPrincess photos shared on social media generated 1 million likes and shares in just 5 days, enabling a US $1 million/£760k donation from Disney to United Nations Foundation’s Girl Up program
Disney announced today that its series of empowering #DreamBigPrincess photographs will be going on display as an exhibit at the United Nations Headquarters in New York City through the first week of January in collaboration with Girl Up and UNICEF, the UN Children’s Fund. The images captured by nineteen female photographers from fifteen countries showcase the inspiring stories of real-world girls and women, as part of Disney’s Dream Big, Princess initiative launched in 2016, which taps into the power of Disney Princess stories to encourage kids to follow their dreams.
“This initiative is about celebrating the positive impact of strong female role models, whether that’s Moana, Tiana or one of the amazing real-world subjects of the #DreamBigPrincess images. We’re thrilled with the response to the campaign and excited to partner with Girl Up, at the United Nations Foundation to showcase these powerful images to such an international audience,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.
The display will feature the compelling images from the campaign’s award-winning photographers and their subjects, who have turned their dreams into reality. From the youngest ever speaker at the UN to a gold-medal-winning Chinese Paralympian, the founder of the first female cycling team in Bamiyan, Afghanistan, a teenage author of a STEM coding book for kids, and a young surf champion from Brazil, the images spotlight a diverse range of stories to connect with kids and families around the world.
As well as inspiring kids with positive images and the stories behind them, the campaign aimed to make a tangible difference for girls who face challenges in achieving their dreams, through a collaboration with Girl Up, at the United Nations Foundation. For each like or post of a #DreamBigPrincess photo during the campaign timeframe, Disney donated $1 to Girl Up to support girls’ leadership and empowerment. Since their release in August, the images have been liked and shared millions of times online, enabling Disney to donate $1 million to Girl Up.
“#DreamBigPrincess really caught the collective imagination and we are so grateful to everyone who liked, shared or created their own inspiring image to support the campaign. The $1 million/£760k will help give thousands of girls around the globe the tools they need to achieve their goals and advocate on behalf of others,” said Girl Up Director, Melissa Kilby.
The campaign brought the #DreamBigPrincess message to life in a multitude of ways, including highlighting women who’ve achieved success in the face of adversity, young Girl Up Teen Advisors who’ve already helped make a positive impact on the world, and girls at play who illustrate the importance of imagination in childhood. Thousands of people also posted their own inspiring images using #DreamBigPrincess, a select number of which will be exhibited alongside the original photographs at the United Nations and supported by UNICEF, which works to protect children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential. A core component is to advance gender equality and the rights of girls.