Degree Adds Sense to Motion with DanceOn

Degree has teamed up with dance entertainment network, DanceOn, for a campaign starring Alison Stroming, Nicole Kirkland, and others.

Unilever deodorant brand, Degree, has joined forces with dance entertainment network, DanceOn, for an advertising push featuring a talent line-up comprised of Alison Stroming, Nicole Kirkland, Tricia Miranda, and Jessica Bass James. The four appear in a short film titled Dance More, Live More.

Bringing together a team of top dance professionals across genres, the aim of the Degree x DanceOn initiative is to inspire people to dance more in the name of improved health and wellness. The tie-up provides access to the troupe’s expertise through in-person and virtual classes and online content.

The creative also draws attention to the variant’s inclusion of MotionSense technology—an advantage offering users freshness with movement as well as odour and wetness protection up to 48 hours. The spot shows the dancers prepping for their routines while excited over the sweat-proof Degree product.

“Our partnership with DanceOn is designed to encourage everyone to experience the multiple benefits—both physical and emotional—that come with dancing,” said Dawn Hedgepeth, General Manager and Vice President of Unilever Deodorants – Men’s Grooming and Hand & Body Lotion.