Comfort Wants to Know #WhatsYourWaffle Flavour

Comfort has launched a digital push that welcomes guests to its search for the next waffle flavour to join its complimentary hot breakfasts.

Comfort has unveiled #WhatsYourWaffle, a campaign which runs until 12 October across select Inn and Suites locations and invites consumers to pick the next new flavour to join the brand’s complimentary breakfasts. Entrants can choose between three main options: Sweet Caramel, Birthday Cake, and Cinnamon Roll.

The push lives online via a dedicated website and has a presence on Twitter, Facebook, and Instagram. Participants can connect further using the above hashtag and #Sweepstakes. The contest provides enrolees a chance to win 500,000 Choice Privilege Points, which is the equivalent of 30 free nights at any Comfort hotel.

Fans can showcase culinary creativity by suggesting a flavour concept of their own. Meanwhile, the marque has teamed up with Eric Greenspan, a celebrity comfort food chef based in Los Angeles. He will deploy trucks and street teams to serve samples in Portland, Oregon; Houston, Texas; and Pittsburgh, Pennsylvania.

“We serve about 32 million waffles per year. Our guests have an increasing desire for unique options and love our signature breakfast. #WhatsYourWaffle is a natural next step to further fuel this passion and empower them to choose the next waffle flavour,” said Megan Brumagim, Head of Comfort Brands for Choice Hotels.