Round in Circles is a new marketing drive launched by Coca-Cola, a four-time global winner of the World Branding Awards, to encourage people to recycle its bottles.
The campaign focuses on the fact that all Coca-Cola bottles in Great Britain are 100 percent recycled, and if recycled can be turned into new bottles.
The push named Round in Circles launches to coincide with Recycle Now’s Recycle Week, which the multi brand company are also supporting.
Kris Robbens, Marketing Director, Coca-Cola Great Britain said: “With this campaign we want to raise awareness that all of our bottles can be recycled and turned into new ones. As well as taking action to make our packaging as sustainable as possible, it’s important that we use our marketing and communications to encourage more people to recycle our bottles after they have enjoyed the drink.
“They are more likely to do this if they know they can be turned into new bottles again. Across all of our brands we want to use more recycled material in all of our packaging, however that requires more of it to be collected so that it can be reused to make new bottles.”