International mattress retailer, Casper, has tied up with John Tavares of the Toronto Maple Leafs for its latest national advertising campaign.
Global mattress brand and Toronto Maple Leafs official sleep partner, Casper, has released a new campaign starring professional hockey player, John Tavares. Dubbed Sleep Better, Hockey Harder, it features content spanning two 30-second commercials developed for Canadian television.
The spots will also run across social media and at Scotiabank Arena during the hockey season. In the first Casper creative, he opts to not miss a wink by moving his mattress out onto the rink. The athlete is known for his intense training regimen. The Zamboni driver must accommodate his new routine.
The push coincides with the company’s fourth anniversary and its second year as the official sleep partner of the team. Casper now offers an entire suite of bedroom products in response to customer demand and operates more than twenty retail stores countrywide as well as in the United States.
“With its humorous twist, we hope this campaign will resonate with fans and customers. As a native Torontonian, I couldn’t be more excited to continue our investment in Canada and champion better sleep with a legend like Tavares,” said Nicole Tapscott, VP and General Manager of Casper Canada.