Burger King campaign aims to turn the smallest team in the world into the biggest club in the online gaming world
Burger King, a fastfood chain and a sponsor of Stevenage FC in launching the #StevenageChallenge, a series of challenges for football fans that, if completed, will reward participants with menu favourites like the Whopper sandwich, Chicken Sandwich, and Chicken Fries for free through Uber Eats.
Stevenage FC is a professional association football club based in the town of Stevenage, Hertfordshire, England. The team play in League Two, the fourth tier of the English football league system. They play their home games at Broadhall Way in Stevenage.
The goal of the campaign—no pun intended—is to turn the smallest team in the real world into the biggest club in the online gaming world. The challenges range from simply scoring a goal to the nearly impossible—scoring from a corner kick, all with the new Burger King sponsored Stevenage FC shirt on.
Football and Burger King fans alike can complete the set of challenges listed at the dedicated website. All they have to do is share footage on Twitter of their great soccer feats, and in return they will get a free menu item, while delivery code supplies last.
Whether fans take on the “A Nutmeg for Nuggets” or “Impossible for Impossible Whopper” challenge, some have proven to be difficult, forcing fans to find other, more creative ways to complete them.
“It is almost 2020 and the Internet community is still surprising me,” said Fernando Machado, Global CMO of the Burger King brand, when he found out fans have already been sharing their new Stevenage Kit online. “The “Stevenage Challenge” is here to welcome everyone, because thanks to technology, this could be everyone’s team too” added Machado.
The Stevenage Challenge runs until October 23, 2019, in participating markets only through Uber Eats. Participants are encouraged to complete the challenge while they still can as this might be their lucky year, just like Stevenage’s.
Burger King partners with Uber Eats for Delivery in the US
Burger King turns doorbell camera footage into new Uber Eats Delivery campaign
Burger King has made all your favourite flame-grilled sandwiches from its restaurants able to be delivered to customers’ doorsteps through its partnership with Uber Eats. Burger King guests across the US can now place a food order with the simple tap of a button on the Uber Eats app.
Chris Finazzo, President of Burger King Corporation North America said that at Burger King restaurants, delivery is a major priority to ensure its food is available to anyone, anywhere. Burger King knows its guests value convenience and adding its brand to Uber Eats is another way it can meet the demands of millions of people on the delivery platform, he added.
To kick off the partnership, the King himself “paid a visit” to several hundred houses in Los Angeles to surprise and delight fans with a surprise message. You can check out the Burger King brand Twitter account to see the doorbell camera footage for yourself and check out the campaign launch video on its Youtube channel.
“We are thrilled to team up with Burger King restaurants to offer their beloved menu items to Uber Eats customers across the country,” said Janelle Sallenave, Head of Uber Eats, US & Canada.
“A long history of innovation coupled with high-quality delicious food and brilliant marketing makes BK a perfect addition to Uber Eats.”