Burger King will be hosting ‘The Meltdown’ in a bid to tackle plastic waste.
Following mounting pressure on companies to reduce their plastic waste, Burger King have announced that they will be removing the free plastic toys that come with kids meals across 500 sites in the UK.
The burger chain have also said they will melt down unwanted plastic toys for recycling and even creating a giant statue out of the recycled plastic featuring characters from ‘The Meltdown’ campaign. People will be able to donate unwanted toys between 19 and 30 September, and each donation will be exchanged for a free King Junior meal alongside the purchase of an adult meal.
The CMO for Burger King, Fernando Merchado, said: “We are a global brand, and the UK market will be leading the way in making this first step towards change, which is part of our wider commitment on reducing plastics. Work is currently underway across all of our markets to look at how we can completely move away from non bio-degradable plastic toys by 2023.”
