Budget Direct’s latest “Insurance Solved” campaign wreaks havoc upon unsuspecting folk and sees two giant monsters hurling a mangled wreak of a car onto a city roof top
The highly entertaining latest instalment of Budget Direct’s “Insurance Solved” campaign via 303 MullenLowe Sydney, in which out of this world, extraordinary events wreak havoc upon unsuspecting folk, sees two giant monsters hurling a mangled wreak of a car onto a city roof top.
Bursting onto the scene, Sarge and Jacs approach the bewildered driver just as the monster’s battle reaches an all-time high, as does Sarges’ disbelief at the monstrous insurance policy held by the car’s occupants.
Sarge and Jacs make it clear that if the driver was insured with Budget Direct, because the accident was not his fault, he would have been entitled to a hire car while his car gets repaired.
Jacs further reminds the shocked couple that they could save hundreds by switching to Budget Direct.
Says Jonathan Kerr, chief marketing and delivery officer at Budget Direct: “We wanted to do something ‘large’ to grab the public’s attention and highlight this ‘big’ policy benefit and the fact that you get really fully featured, award winning insurance from Budget Direct, while often saving you hundreds. We thought two giant monsters battling in the CBD, might just be big enough.”
The commercial was shot by Danny Kleinman through Rattling Stick / Good Oil and photographed by Mat Baker through Louis & Co.
Says Nick Cleaver, CEO, 303 MullenLowe Australia: “The campaign does everything great advertising should do – it entertains while delivering a powerful message! Why would you pay more for your insurance than you have to? And most important of all it continues to drive acquisition for Budget Direct. It’s the category’s leading campaign on every level.”
The campaign breaks over Christmas and includes TV, cinema, BVOD, digital video, outdoor, retail, radio and more.