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Billie Eilish has launched “Your Turn,” the newest fragrance in her collection.
The “Your Turn” bottle, inspired by Eilish’s love of dice, features a translucent chrome finish and continues the brand’s tradition of creating fragrance bottles that double as artful home décor.
The fragrance opens with a vibrant mix of bergamot peel, cardamom, and ginger. This produces a soft heart of peach skin, jasmine, and coconut water. The base notes of sandalwood, musk, and sustainably sourced Sylvamber add a warm, lasting finish.
Additionally, “Your Turn” is a fragrance with a conscience. It’s vegan, cruelty-free, and crafted with clean ingredients, so you can feel good about wearing it. From the paraben-free formula to the environmentally conscious packaging—featuring Envirofoil printing and powered by 100% renewable wind energy—every detail reflects a commitment to beauty that’s kind to the planet.
Building on the success of Eilish, Eilish No. 2, and the limited-edition Eilish No. 3, “Your Turn,” developed in collaboration with Parlux Ltd., expands Billie Eilish’s fragrance collection.
According to Lori Singer, president of Parlux Ltd., “Billie’s authenticity as an artist and creative has been consistent since we started working together, and ‘Your Turn’ really shows that.”
“The journey of creating ‘Your Turn,’ from fragrance development to the final bottle design, was a beautiful collaboration. We’re incredibly proud of what we’ve achieved and eager to see the future for Billie Eilish Fragrances as a master brand.”
In just a few years since its 2021 debut, Billie Eilish Fragrances has become a notable player in the competitive fragrance industry. The brand has achieved impressive sales milestones and secured a strong market presence through direct-to-consumer sales, a partnership with Ulta Beauty, and collaborations with global retail partners.
Frank Voelkl, Firmenich’s principal perfumer, explained, “The creation of ‘Your Turn’ with Billie was a fascinating journey of discovery. We meticulously explored numerous variations to arrive at a scent that highlights sandalwood’s warm, rich character and introduces an unexpected layer of freshness. This fragrance truly embodies Billie’s vision of individuality and uniqueness.”
With “Your Turn,” Billie Eilish Fragrances continues to solidify its presence in the competitive fragrance market. This latest offering, developed in collaboration with Firmenich and Parlux Ltd., showcases a commitment to innovative scent profiles and sustainable practices. Learn more about “Your Turn” and the Billie Eilish Fragrances collection at their website.
