As a testament to BIC’s sustainability commitment, each BIC ReVolution product is made up of at least 50 percent recycled plastic
BIC, a brand specialising in stationery, lighters, and shavers, is introducing BIC ReVolution, the brand’s first full range of eco-friendly stationery items. The range encompasses everyday writing essentials, such as high-quality, long-lasting ball pens, mechanical pencils, permanent markers and correction tape, thoughtfully designed to help consumers seamlessly incorporate more products that are recyclable or use recycled materials into their day-to-day routines.
As a testament to the brand’s sustainability commitment, each BIC ReVolution product is made up of at least 50 percent recycled plastic. For example, the BIC ReVolution Ocean Retractable Ball Pens are comprised of 73 percent recycled ocean-bound plastic.
Ocean-bound plastic is plastic material collected within 50 km of a shore or a waterway that leads to the ocean, preventing it from entering the ocean. The paperboard used in the packaging for all products in the BIC ReVolution line is made of 100 percent recycled content and is entirely recyclable.
“We know today’s consumers are craving more options for recycled or recyclable products they can use every day,” said Mary Fox, General Manager of BIC North America. “This Earth Day, we’re proud to launch the BIC ReVolution line of stationery products, continuing BIC’s deeply rooted commitment to supporting the circular economy and transforming how we use plastic to better help serve the next generation.”
This launch comes as the brand is evolving its global operations and products to better meet the needs of the environment and the growing number of consumers searching for more sustainably made products. BIC has set several ambitious sustainable development goals for itself as part of its “Writing the FutureTogether” programme, including but not limited to transforming its use of plastic in products and packaging.
In addition, the brand’s partnership with international recycling leader TerraCycle offers consumers a free and easy way to recycle their fully-used stationery products. For every shipment of used stationery products collected and sent to TerraCycle through the BIC Stationery Recycling Programme, collectors earn points that can be donated to a school or charitable organization of their choice.