Belle has secured a powerhouse alliance with legendary blues rocker, Mindi Abair, and The Boneshakers, uniting both booze and the blues.

Belle has partnered with blues artiste and band, Mindi Abair and The Boneshakers. Made in Virginia, the premium American spirit is led by a name that actively recognises women who follow their dreams—with its standout #BellRisin campaign footprint and ongoing exploits.

The brainchild of Townsend Lunsford, the brand celebrates extraordinary feats. Therefore, the tie-up with Abair—vocalist, songwriter, saxophonist, and Grammy nominee—seemed a natural fit. She has shared the stage with Aerosmith, Bruce Springsteen, and many more.

Her collaborations have been with musicians like Joe Bonamassa, Keb Mo, Gregg Allman, and numerous others. Like Belle, Abair is devoted to inspiring and celebrating women from all walks of life and at every age to pursue and achieve greatness by daring to dream big.

“I am excited about working with Mindi and her band. From the moment I heard Pretty Good for A Girl on the radio, I knew that song was exactly the spirit we were trying to capture with our #BelleRisin and #BadAssBelle campaigns,” said Townsend Lunsford.

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