Campaign by Beko Aims to Help Tackle Childhood Obesity with #EatLikeaPro Initiative
The brand’s ambitious target of raising €1,000,000/£880,945 for UNICEF was met in just 11 days after an overwhelming amount of support on social media from people across the globe.
Funds will help children worldwide through various UNICEF programmes, ultimately striving to prevent child malnutrition, in all its forms, including overweight and obesity in children globally.
The #EatLikeAPro campaign officially launched on 30 April and called on social media users to share their healthy eating habits using the dedicated hashtag to generate donations to the cause.
Every post shared across Twitter or Instagram using #EatLikeAPro triggered a €1/£0.88 donation to UNICEF and with over one million posts shared to date, the brand announced that donations have reached the €1,000,000/£880,945 milestone.
The initiative is supported by the all-star FCB team who sported #EatLikeAPro on their jersey sleeves during El Clásico (FC Barcelona vs. Real Madrid), the most watched domestic club match in the world.
#EatLikeAPro is a global initiative from Beko, which, in partnership with Barça Foundation and UNICEF, aims to inspire and raise awareness about the global challenge of obesity in childhood.
The donations raised to date will provide families and primary schools with information, tools and support to improve the diets, growth and development of 600,000 children in Latin America.