Baskin-Robbins announces “Pint-Sized Heroes” charitable programme

Baskin-Robbins “Pint-Sized Heroes” programme proves you don’t have to be a grown-up to step up

All across America, there are young people making big differences in their communities, proving that you don’t have to be grown-up to step up. From care package creators, to face shield printers, and nature photography curators, Baskin-Robbins new “Pint-Sized Heroes” charitable programme celebrates the extraordinary, passionate, creative, and thoughtful young people who are giving back to their communities during the pandemic.

As a place where kids of all ages gather to celebrate, Baskin-Robbins is committed to shining a bright light on the incredible acts of kindness of “Pint-Sized Heroes” nationwide, in hopes that their stories inspire others to do the same. The Baskin-Robbins Joy in Childhood Foundation is making a US$5k/£4k donation in each hero’s name to a charity of their choice, and in true Baskin-Robbins fashion, the brand is treating them to a year of free ice cream as a sweet “thank you.”

The first “Pint-Sized Heroes” include four elementary and middle school students who are helping those in need during COVID-19 and beyond:

Fourth-grade student, Liv Khoury of Berkley, MI, has taken her love for art and photography and turned it into a way to help those who need it most. Inspired by her daily family walks and recognising how many people long to be outside, Liv began photographing nature and hosting virtual art shows, selling her prints to raise money for charity. Liv’s fans – located all over the world, from her neighbourhood in Michigan to France – have helped her raise over US$2k/£1.6k in donations for local food banks and nonprofits.

This year, Joshua Runde of Pompano Beach, FL, should have been competing in the 2020 VEX Robotics World Championship; instead, the seventh-grader is using his engineering talents to give back. With the help of his robotics coach and the money from his own piggy bank, Joshua has created 3D-printed face shields and donated hundreds of them to frontline workers from his hometown to the Florida Keys.

Seventh-grader, Jahkil Jackson of Chicago, IL, has been giving back to his community since he was eight years old and has already founded his own nonprofit. As the creator of “Project I AM,” Jahkil distributes “Blessing Bags” of essential toiletries to the homeless and senior centres in his neighbourhood. Despite having asthma, the Chicago native has safely doubled down on his cause during COVID-19 and enlisted his family to help him deliver “Blessing Bags.”

When Eighth-grader, Brayden Pape of San Diego, CA realised some of his classmates would miss meals because of school closures, he started collecting thousands of dollars in gift cards and donated groceries to supplement the meals his school has already started distributing to the community. After weeks of reaching out to as many local businesses as he could, Brayden has collected over US$5k/£4k worth of food and gift card donations to help support the children in his local San Diego community.

“We’re happy to recognise these young philanthropists and their entrepreneurial spirit,” said Shannon Blakely, Vice President of Marketing at Baskin-Robbins. “Liv, Joshua, Jahkil and Brayden have been using their incredible talents to creatively and selflessly give back to those in need. Acknowledging these Pint-Sized Heroes is our way of saying ‘thank you’ to these amazing kids, inspiring us all to step up in our communities whether our contribution is big, small, or pint-sized.”