BAND-AID Brand is making a US$100k donation to CARE and encouraging consumers to send CARE Packages to support frontline heroes and caregivers around the world for the next 100 days
BAND-AID Brand of Johnson & Johnson Consumer Health has announced a strategic partnership with global humanitarian leader CARE, the creator of the original CARE Package, delivering aid to caregivers on the front lines of the COVID-19 pandemic, including meals, PPE and critical healthcare and delivery services.
To commemorate its 100th anniversary, BAND-AID Brand is making a US$100k/£78k donation to CARE and encouraging consumers to send CARE Packages to support frontline heroes and caregivers around the world for the next 100 days.
The first BAND-AID Brand Adhesive Bandage was made in 1920, originally developed by a Johnson & Johnson employee who was caring for his wife after a cooking mishap. One hundred years later, BAND-AID Brand Adhesive Bandages remain a staple in medicine cabinets across the world as a symbolic icon for healing.
The CARE organisation was similarly founded to help others when they sent the first CARE Packages at the end of World War II to deliver food and other supplies to thousands of survivors overseas.
This strategic partnership with BAND-AID Brand marks the first time in its 75 years of operation that CARE has set up a response stateside, extending its care, comfort and protection to frontline workers in the United States during the ongoing COVID-19 pandemic.
“We are humbled and proud to use our legacy and resources to invite more people to put care in the world during a time when we need it most,” said Dawn Hampton, Senior Director, Marketing and Sales, BAND-AID Brand, Johnson & Johnson Consumer Inc.
“Being 100 is a historic moment for the BAND-AID brand and our goal is to take this moment to inspire a new generation by partnering with a pioneer in caregiving, CARE, to make a meaningful impact with those who are actively on the frontlines in the United States and all over the world.”
Custom BAND-AID Brand x CARE Packages are available to donors at varying levels to directly benefit the frontline heroes nationwide.
As part of ‘100 Days of Care’ and its anniversary commemoration, BAND-AID Brand revealed an online digital video spotlighting BAND-AID Brand Adhesive Bandage’s role in consumer’s lives for the past century.
The brand will also be partnering with SHE Media to host ‘SK Conversations: Back to Care,’ the inaugural SheKnows virtual bespoke event on September 23 that will give the virtual stage to a variety of caregivers who will spotlight the past 100 years of care.