Audi Returns as Emmy Awards Sponsor with Three New Ads

Sponsorship of the awards show marks seventh consecutive year for the brand

Audi of America returns for the seventh consecutive year as the official automotive sponsor and exclusive vehicle provider for the Television Academy for the 69th Annual Emmy Awards. In a new three-spot television campaign titled “Audi Orchestra,” the engine sounds of the all-new Audi R8 V10 plus, Audi TT RS, and Audi SQ5 models recreate theme songs to three television shows that have influenced popular American culture and generations of cultural dialogue.

“Over the last several years, the wide array of captivating television programming has re-engaged America, so we wanted to celebrate the progressive role television plays in our culture as the automotive sponsor of the 69th Emmy Awards,” said Loren Angelo, Vice President, Marketing, Audi of America. “The annual Emmy Awards are a recognition of the power of television. ‘Audi Orchestra’ pays tribute to three of television’s most memorable shows with an interpretation of each theme song uniquely performed by the engines of our Audi products.”

Set in a white concert hall, “Audi Orchestra” uses the distinct sounds created by the powerful engines of the R8 V10 plus, TT RS, and SQ5, acting as the instruments performing each theme song.

These 30-second spots feature songs from past Emmy Award nominees and winners, including “Where Everybody Knows Your Name,” theme song from Cheers; “Theme from Star Trek,” from Star Trek; and “Love is All Around,” from The Mary Tyler Moore Show. “Audi Orchestra” was created by Venables Bell & Partners.

Audi returns for the seventh consecutive year as the official automotive sponsor and exclusive vehicle provider for the Television Academy for the 69th Annual Emmy Awards. Supporting several events throughout the weekend, Audi will host outstanding talent in television with an exclusive red carpet and rooftop celebration at The Highlight Room at the Dream Hotel. On Awards Night, Audi’s fleet of vehicles, including the Q7 and SQ5, will also make a red carpet appearance, chauffeuring nominees and presenters to the celebration.

you can follow the Audi Orchestra @Audi #Emmys.