Giorgio Armani Enters the Ninth Year of its Acqua for Life Programme

Barbara Palvin Commits to Raising Awareness about the Issue of Water Scarcity with Acqua for Life

For the ninth consecutive year, Acqua for Life is continuing its global development programme. Since 2010, the programme has invested over €5.5 million/£4.8 million in projects worldwide.

To date, this has brought 880 million liters of water to 130,000 people in 146 communities across three continents. In order to reach even more beneficiaries, as of 2018, Acqua for Life will partner with WaterAid, a UK based NGO, as well as historic partners, Unicef USA and Green Cross International.

Barbara Palvin, face of Giorgio Armani‘s fragrance Acqua di Gioia, travelled to the water scarce communities of Sri Lanka. She was visibly moved by the people she met, and learning about their hardships due to no access to clean water.

Seeing the enormous impact access to clean water has on literally every aspect of people’s lives, has caused a strong commitment to the programme.

“Concretely, the actions of Acqua for Life let kids be kids, and help them to go to school. The access to clean water means improved health conditions for the full community and a better overall livelihood. Thanks to the programme, people can actually live their lives instead of spending their days trying to get safe water,” said Barbara Palvin, after her visit to Sri Lanka.

Following her discovery of what #WaterMeans in Sri Lanka, Barbara Palvin is committed to raising awareness about the water scarcity issue, engaging people to share on social media what #WaterMeans in their daily lives.

The organisation is honoured to have an additional partnership for 2018 with international non-profit organisation, WaterAid. WaterAid is working to make clean water, decent toilets and good hygiene normal for everyone, everywhere within a generation, and is currently working in 34 countries globally to change the lives of the poorest and most marginalised people.

Giorgio Armani’s initiative selected WaterAid to join existing partners Unicef US and Green Cross International due to their technical expertise in the water, sanitation and hygiene (WASH) sector.

Other key factors beneficial to the partnership include WaterAid’s global presence, collaborative approach and commitment to finding sustainable solutions to the WASH crisis.

In 2018, the initiative will be supporting three new WaterAid programmes focusing on schools and health care facilities in Madagascar, Nepal and Papa New Guinea.

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