ANA Digital Content with Steve Aoki Celebrates Spirit of Japan and Explores Japanese Hospitality
Today, All Nippon Airways (ANA) is unveiling new, vibrant and engaging content as part of its US marketing campaign, ‘Experience Class.’ The content features longtime ANA partner, DJ and producer Steve Aoki, and explores Japanese culture in a unique, authentic way.
The centrepiece of this catalog of new content is a video that defines the Japanese principle of “Omotenashi,” and how this principle is rooted on every ANA flight. In addition, ANA is releasing a video content series co-designed with Aoki that explores both the popular and less-known side of Tokyo, and Aoki’s unique perspective on what makes Japanese culture so special.
“Our goal with this new video content is simple. We want to define and celebrate the distinct culture of Japan and show how that culture is experienced the moment you step onboard one of ANA’s aircrafts.
“Working closely with Steve Aoki to develop these captivating multimedia videos was an honour, and is an important addition to our ‘Experience Class’ campaign.” said Tadashi Matsushita, Head of PR & Communications for the Americas.
In an important move for ANA as the company continues to grow its US business, the new brand marketing video, which launches today, aims to define who the airline is to US travellers.
In the video, ANA brings “Omotenashi” to life, which represents the Japanese mindset of hospitality centred around care rather than expectation. Viewers experience this cultural tradition that passengers on ANA can look forward to, including an unparalleled welcome before stepping foot on the plane, cuisine that is artfully crafted by master chefs, premium entertainment, and an attention to service and detail that stays with you long after the flight. They are then visually transported to Tokyo to explore the modern culture and historic landmarks of the mesmerizing city.
To inspire travellers to put Japan on their vacation bucket list, ANA has turned to none other than Steve Aoki. The world-renowned DJ and producer, who ranks Tokyo as one of his favourite cities, will introduce a binge-worthy video series showcasing the ANA in-flight experience, as well as his personal perspective on Tokyo, including his favourite restaurants, local hot-spots and must-see landmarks. The series will offer travellers an inside look at how Guinness Record’s most travelled artist spends his downtime soaking in Tokyo’s fashion, culture and cuisine. Aoki’s content series is now available on the Experience Class campaign microsite and the ANA YouTube Channel.
ANA also partnered with travel enthusiast Scott Eastwood to develop exhilarating video and written content around his experience in Tokyo that gives wanderlusters a craving to experience the inspiration of Japan. Scott highlighted his journey and enthusiasm for Japan on his social channels as well as through a content series that lives on the Experience Class campaign microsite.