Campaign by American Rhino to launch in-store, online, and via social media; and to be comprised of photo, video, and editorial elements exhibiting the aesthetic and ethos of the American Rhino brand
American Rhino, the African wildlife conservation mission-based brand, announced the launch of its Summer 2018 Campaign.
The campaign, the first from this brand, exhibits a full range of men’s, women’s and children’s clothing, as well as home goods and accessories. The entire campaign was shot on the island of Nantucket, which is home to the brand’s newly established flagship store.
The brand’s team’s campaign is not only to raise brand awareness, but also to have a meaningful impact on African wildlife conservation efforts by inspiring people to get involved and support conservation efforts in a way that fits into their own lives.
“What is going on in Africa can seem really far away. We shot the campaign on Nantucket to make the story more accessible. It is easier for an individual to see how they can get involved and get behind a mission when they can see how, where, and why it fits into their everyday life, so that is what we have done,” said Chris Welles, Founder and CEO of American Rhino.
The campaign is to launch in-store, online and via social media, and to be comprised of photo, video and editorial elements exhibiting the aesthetic and ethos of the brand.
Established in 2016 as a unique means for consumers to aid in on the ground conservation efforts to protect critically endangered and threatened African wildlife, the brand donates over 10% of all proceeds from sales to African wildlife conservation efforts.
“We are pleased ato be sharing the American Rhino story with our audience in such a compelling way and hope that people will be inspired to get involved with our mission.
“Our goal is make as large of an impact as possible towards African wildlife conservation, and I think this campaign does a great job showing people how they can bring a piece of our mission into their everyday lives,” said Welles in regards to the campaign’s launch.