adidas believes that with a single unexpected act, Creators can inspire others to invent and shape the world around them
adidas is launching the latest chapter in its Here to Create campaign – “Calling All Creators.” It’s a multi-dimensional story comprised of long and short-form content across social, TV and adidas.com; rooted in film. This content features some of the world’s most influential athletes, designers, and musicians in sport culture seated at one table. United by their passion to create, these Creators call on athletes everywhere to defy conventions and join the brand‘s movement by using their imagination to make something new and shape sport culture.
At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street.
The brand is the original sports brand obsessed with helping athletes make a difference in their game, life, and world. Some of the recent boundary-breaking innovations that make that difference are featured at this table, including:
- BOOST, the revolutionary cushioning technology that provides substantial and superior energy return
- Footwear created using Parley Ocean Plastic, recycled plastic collected near coastal communities and on beaches
- First-of-its-kind Futurecraft 4D footwear, featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon
“The rules of sport are not defined. We believe in the power of writing your own rules, but it will take those who think differently and are confident enough to make it happen. It will take Creators. The brand is shaping the future of sport every day through our products, partnerships, and innovations, and with this campaign, we’ve called on some of the most admired faces in sport culture to help us inspire others to find their Creator within, no matter what their field of play,” said Ryan Morlan, the brand’s VP of Global Brand Communication.
The campaign, created in partnership with 72andSunny, and will debut online on the brand’s YouTube channel and will be supported around the world, in over 33 different countries including the US, Canada, China, Japan, South Korea, the UK and France.
adidas is relentless in its pursuit of being the world’s best sports brand. As the Creator Sports Brand, the brand is redefining the athletic pursuit as a form of creative expression.
adidas was a two-time winner of the World Branding Awards, in the Fashion-Sports category.